Brand Strategy

DRIVEN BY A PASSION TO TRANSFORM AND INSPIRE BRANDS

CREATING THE WHY
We  have signed up to the movement to help companies, brands and individuals find their why, to ensure future generations love what they do every single day!

Through many years of experience helping companies to discern their unique selling proposition, their brand positioning and marketing strategy – helping to craft the WHY is a natural next step. We follow the methodologies of Simon Sinek and his colleagues David, and Peter delivered with our own unique twist.

BRAND TRANSFORMATION AND RE-BRANDING

Our second pillar of strength is our creative ability to create distinctively brilliant brands for our customers. Our global experience demonstrated over many decades across diverse array of brands has culminated into a framework and best practice that is applied to carve out our clients authentic distinct point of difference which is then executed into creating brilliant brands.

Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s needs. At Digital White Space, we strategically align the business to a new fresh approach to developing a brean.

Collectively we transform imagination into crafting a new brand position, creating its personality and then delivering it through positioning and the full creative roll out via graphic design, style guides, fonts, photography, videography, digitally and via social media through to experiencing the brand in store and via events. Not only do we breathe new life to the brands we work with, but we also position them to thrive in their marketplace as leaders via developing their online presence.

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BRAND CREATION.

Our Digital White Space Brand approach is both robust and strategic, it flows naturally from the discovery phase, infusing the customer truth, insights, competitive set, proposition and the understanding the business and most importantly the target market and future goals. Our brand strategist and creative director work together to craft the right identity to ensure the new brand is set for success and as with all of our projects distinctly brilliant.

BRAND TRANSFORMATION

We are renowned for successfully transforming traditional brands, re-branding, launching new brands for companies both large and small, across a myriad of markets. Our Internationally award winning team apply the Digital White Space brand strategy process, which touches every single element of a brand. The team creatively work their magic to elegantly nail the graphic and creative direction backed by the digital execution, including the proposition, tone of voice key messages and direction for the brand.

DIGITAL WHITE SPACE BRAND PROCESS

Our process follows a simple philosophy “we seek to first understand” which is the foundation of our approach to brand transformation. Our methodical and strategic approach ensures that our clients brand is authentic and delivered with distinction. As a boutique marketing, creative and digital communications team, we are hands on to deliver high-end creative that is well thought out, connects to the target audience and to tell the brand stories “why”, “Brand storytelling, par excellence”.

WE LOVE BRANDS.

We are driven by an appetite to make brands ready for success by better understanding the digital side of businesses and consumer behaviour. With audits, research and brand insights, we help to transform business objectives into a strategic brand campaigns to make business soar.

CHANGE MAKERS

Our culture is supportive and set on raising the bar, we are for the brave business leaders willing to create a change, we are renown for building beautiful and authentic brands that have the ability to disrupt markets and see businesses rise and soar on a growth trajectory.

STRATEGIC BRANDS.

Strong creative ideas are guided by well thought out strategy to deliver targeted messages with impact at Digital White Space we pride ourselves on helping businesses bring to life their brand. We get into the true nature of the business and brand, helping businesses convey their story and watching brand fortunes soar.

BRAND TRANSFORMATION

Silver Service logo

As a boutique Marketing, Creative and Digital Communications team, we are hands-on, agile and flexible in our approach. We work closely with our clients to establish the dreams of company founders and their senior teams.

Digital White Space

WHAT IS A BRAND?

BRAND

As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, whether it is a start-up, a nonprofit, or a product.

“Brands now appear regularly on balance sheets in many companies. The intangible value of the brand is often much greater than the corporations tangible assets.” Wally Olins – the brand book

“Businesses are now only as strong as their brands, and nothing else offers business leaders so much potential leverage.” – Jim Stengel- Grow

Brand touchpoints; “Each touchpoint through a customer journey is an opportunity to increase engagement, awareness and build customer loyalty” -Angela Mellak Digital White Space

Brands have three primary functions;

NAVIGATION

Brands help consumers choose from a bewildering array of choices.

REASSURANCE

Brands communicate the intrinsic quality of the product or service and reassure the customers they have made the right choice.

ENGAGEMENT.

Brands us distinctive imagery, language, and associations to encourage customers to identify with the brand.

Telling a Brand's Story

BRAND STRATEGY

Effective brand strategy provides a central, unifying idea around which all behaviour, actions and communications are aligned. it works across products and services, and is effective over time. The best strategies are so differentiated and powerful that they deflect the competition. They are easy to talk about, whether your are the CEO or and employee.
Brand strategy builds on a vision, is aligned with business strategy, emerges from a company’s values and culture, and reflects an in-depth understanding of the customer’s needs, truths and perceptions.

Brand strategy defines positioning, differentiation, the competitive advantage, and a unique value proposition. Sometimes brand strategy is born at the inception of a company by a visionary, such as Steve Jobs, Elon Musk, Oprah Winfrey, Jeff Bezos- it takes a visionary team to refine brand strategy.

Companies frequently survive and prosper because they have a clear brand strategy. Companies falter because they do not have one. 

Who develops brand strategy?

Normally the focus of developing brand strategy as a result of extended dialogue among the leadership team that they must stay focused on the consumer and or become consumer centric. It often takes someone from the outside who is an experienced strategic and creative thinker to help a company articulate what is already there. Majority of businesses bring in brand strategists: independent thinkers and authorities, strategic marketing firms and brand consultants.

” Our highest work as brand strategists is to find a brands’s highest, most enduring value.” Shantini Munthree TUMG

The factors to successfully revitalising a brand: “Be inspired by your people- your consumers. Take risks- within your strategy. Be bold- to really make a difference.” Marck Bastida- Grupo International

BRAND STRATEGY

WHAT IS BRAND POSITIONING?

You can’t amplify something that isn’t there. Good marketing plays a major role in motivating sales and consumer love by expressing what a brand stands for, for it to have a powerful multiplier effect core idea around the brand, ie its proposition. If is not strong, genuine and meaningful to the target audience, it will struggle to gain sustainable traction in the market place.

A core component of brand development is the development of a brand statement. A brand statement is often referred to as brand proposition. A brand proposition should clearly identify the benefits that a consumer derives out of your brand. While a brand proposition is often focused only on the benefits that a brand offers, a good brand proposition should also include the Unique Selling Proposition (USP) which includes benefits that no other brand can provide, within its category and market place.

“The act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. Phillip Kotler.

“Key to success in branding is to create a tight positioning statement. A positioning that captures the essence of the offering in a way that is accessible to all members of the organisation and appeals to consumers.” Mark Riston.

In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds. Differentiation and value proposition equals positioning within a business category.

“We assist to transform business objectives into strategic plans. Our core strength is in managing all digital marketing and communications to grow brands, businesses and sales.”

Digital White Space

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