Search Engine Optimisation

Search Engine Optimisation

We believe that every business is beautifully unique and that one solution does not fit all. The role of Digital White Space is to deliver on supporting business objectives, whether it be launching a new brand or rebranding a current business, we are driven by a passion to inspire businesses and brands to work smarter and soar higher.
At Digital White Space, Search Engine Optimisation (SEO) is one of the best digital marketing practices that we use for promoting new brands and existing businesses online therefore we have developed a strategic SEO methodology and approach. We believe SEO is a long term strategy, and by investing in SEO is by far much more valuable to a brand than to investing in paid advertisements. SEO directly affects the organic search results for an online business, and these results stay longer than any paid media increasing the return on investment. SEO done effectively results in lead generation, boosts site traffic and most importantly generates leads. It is a continuously evolving process which has to be improved on a regular basis. Your target audience is busy Googling; they Google about the exact services or products that you sell, and our job is only to bridge the gap. We do so with white-hat SEO practices and 100% organic and value-oriented content.

What is Search Engine Optimisation (SEO)?

What is it? Search Engine Optimisation (SEO) is one of the most powerful digital marketing strategies. With a strategic approach, SEO done well can result in a business listing appearing on the top pages of search engines – building the brand’s credibility and attracting potential clients directly to its website.

75% of internet users never scroll past the first page of Google search results. Which emphasises more on the fact that in today’s digital age, a strong online presence is imperative for the success of a business, be it a startup or an established organisation.

SEO is based on two main parts: on-page SEO and off-page SEO. Working on quality content, providing relevant information and optimising the content as per best on-page SEO practices give a wild idea of what on-page SEO is. However it also is a detailed process which requires the increase of backlinks, and in bound links which help in the process of optimising the website to make it rank higher on search engines like Google, Bing and the like. This process is called blog/website out-reach and also known with a more famous name: off-page SEO.

Our SEO methodology focuses on everything from – On-Page Factors ( Technical Audit, Site Architecture, Keyword Research, Content Audit, Content Creation, Competitor Analysis, etc) to off-page factors (blogger outreach, website 2.0 links, website mentions and social media marketing etc.)

Most importantly, we are focused on and we invest in keeping up to date with all Google’s best practices, algorithm updates and following industry’s leaders.

We develop an SEO strategy, which not only helps you go up the Google ranking ladder but also keeps you there. A comprehensive SEO audit assesses your online strengths and weaknesses, and those of your competitors too. Then, we develop a laser-sharp SEO strategy to earn your place in natural search results and keep you there. There is a keyword to keyword fight to get the best ranking, and we keep changing our strategies via A/B testing to see what works better than others.

As we know, SEO can help build awareness, market products and services generating leads across all digital channels and platforms. So, the real question is how optimised is your website and brand for future business success? And how updated is your knowledge of current SEO and content optimization practices? Contact us to see how we can help you please Google and your clients in one go.



Get a free Customised SEO Audit for your website!

It is more important than ever for your business to be seen and found online during this challenging time. Having a good website that can be found easily when customer search is crucial for your survival.

We understand that your business needs extra help so for a limited time only, we offer FREE customised SEO assessment for your website to support your business during this tough time. You will receive a detailed report on:
– Details of over 50 technical issues & warnings in a flash and get actionable tips on how to fix them.
– Your website’s ranking on search.
– Keywords that you rank for.
– Organic traffic insights.
– Practical suggestions on how to improve your website.