Miss Gourmet & Co
Re-branding & e-commerce retailer
Miss Gourmet & Co. were looking to create an online experience as extension to their shop. Digital White Space built a WordPress site around their shopify store. The strategy is to tell the story behind the product, to become the go to for all gourmet products locally made. The main line they seeked to sell initially were hampers.
Key Challenges
- Limited budget
- Limited resources
- Bigger online hamper companies going head on with the client
- Perceptions – people thought they are a lolly shop or T2 only as they walked by
Objectives
Product focuses
- Expand on hamper sales
- Expand on cheese platter sales
- Corporate cheese platters
- Corporate Gifting
- Gift Vouchers
- Loyalty Cards
Brand goals
A recognizable and respected brand in the local community, greater Melbourne and interstate/nationally.
Database goals
To develop a deep and diverse database as a result of their wide range of products
Business goals
- To grow a recognizable brand and a choice of destination to shop over our competition.
- To become synonymous with quality, new and exciting products and trend setters.
Approach
In order to deliver on the client’s goals, Digital White Space took an approach of creating a brand story and then bringing this to life across a variety of powerful channels and methods. We aimed at creating an OVP (Online Value Proposition) and then deliver on that proposition.
