Robinsons Rise – The 20 Minute Neighbourhood

All marketing activities for the project starting from scratch and including complete strategy, market research, all creative elements, marketing automation, photos, videos, brochure design, billboard design and more.

OPPORTUNITYRe-brand Project
INDUSTRYPhotography, Interiors
CLIENTMiravor Property Group
DATE2016-2017
FOCUSDevelop a place brand, all marketing, and communications to support Residential Real estate agents and Builders

Key Challenges

  • New to market
  • Farmland re-zoned
  • Awaiting Local government suburb names
  • Medium density housing
  • Competing with bigger players in the same neighbourhood
  • Failed past development in area with another property developer

Objectives

  • Successfully launch a place brand
  • Develop a brand positioning to support the sustainability and medium density offering
  • Marketing strategy and digital communication plan
    the website
  • Focus marketing activities to drive sales for 300+ lots of land

Gallery