About Us


In this digital era, the future of business success is pinned on how truly customer centric organisations are and the experience these brands provide to their customers. We work tirelessly to immerse ourselves in our clients business, their markets and take the time to understand their customers, in order to do what we do best – deliver an integrated marketing strategy that drives results with distinction.

Welcome to Digital White Space we are a boutique marketing, creative and digital marketing consultancy, bridging the gap between strategy, technology, marketing and creative.

Since 2012 we have inspired businesses to integrate and capitalise on all their marketing opportunities, in effect, becoming an extension to our clients team. Driven by a passion to inspire businesses and brands to work smarter and soar higher, we are renowned for successfully rebranding and launching new companies, products and services – Ready for business excellence.

We help our clients build their brands and support businesses to tell their story, analytic in our thinking and focused on giving our clients an ability to gain insights from data-driven behaviour – we challenge the status quo to make businesses, products and services distinctively brilliant.

“We assist to transform business objectives into strategic plans. Our core strength is in managing all digital marketing and communications to grow brands, businesses and sales.”

Digital White Space


Our Vision is to change the way businesses market themselves and grow their brands, through support organisations to see the world via the lense of their customers. Utilising insights to help them build powerful brands creatively and digitally in order to drive innovation, business, market and sales growth.


Our success and reputation is built on our ability to create bespoke, content-driven customer journeys that increase brand engagement and revenue, supported by automation tools and analysis. Enabling us to do what we do best – deliver an integrated digital strategy and campaign that drives results with distinction.

At Digital White Space we are first and foremost Strategic Marketeers, Creatives and Technologists, we pride ourselves on helping businesses bring to life their brand. We get into the true nature of the business and brand, conceptualising marketing strategies and helping businesses convey their story through all aspects of digital communications this is how we help brand fortunes soar.


Angela Mellak MCIM


Marketing Strategist & Founder

Angela is the Marketing Strategist and Founder who works with all clients to convert their business objectives into marketing and digital communication strategies. A passionate Entrepreneur with 20+ years Strategy, Digital Marketing Communications and Board experience qualified with masters of marketing and business, digital marketing diploma. Angela has been responsible for growing brands and businesses across the globe and Australia within Real Estate, Media, Property, Retail, Automotive, Technology, Food and Hospitality industries. Angela is passionate about connecting people and technology with brilliant, functional and beautiful design. Her focus is to grow brands and businesses through collaboration and leading the Digital White Space team to support the delivery of all communications. Outside of work Angela loves to travel, walking her dog Ayana, cooking up Moroccan food and entertain at home and as a qualified Yoga teacher she assists community groups and organisations.

Kelly Dang


Digital Strategist

A Marketer and passionate digital strategist, Kelly loves to develop strategies and content that bring clients’ brands to life. Analytic in her thinking she is able to combine her technical know how with digital insights and creative flair. Kelly is always finding new and exciting elements to bring communications alive. Kelly begins with establishing a good understanding of each client’s business, the challenges they face in their market, their ambitions for development through online channels and then be able to blend this into an integrated digital approach. Armed with depth and wealth of experience in Marketing, Coding, Marketing Automation, Social media management across information technology, financial services and retail. Kelly supports and manages the various digital channels and platforms, her expertise including Marketing automation tools, Hubspot, Google Adwords, Google Analytics, Social Media, SEO and SEM.

Kelly our supports clients in planning and executing a blended digital strategy that works towards delivering against a set of predefined objectives.



Chief Technologist

Adrian has mastered the balance of technology, digital development with Brand and creative design- A unicorn in the world of digital. He leads the team to craft websites, digital tools applications with a unique flair in crafting digital, brand, website code and design with spectacular results. With a Bachelor Degree in computing and Bachelor of Information systems and over 15 years experience, working in roles focused on; front-end and back-end development, website development, design and code, managing media and digital advertising. Adrian works to turn client briefs into technical platforms, websites, applications and campaigns that are focused on driving performance, sales and improved customer experience. Through his career he has worked with some of Australia’s biggest Property & Media businesses and assisted a variety of clients across a diverse range of industries such as; Real Estate, Property, Retail, Architects, Design, Food and Hospitality. He Loves to swim, spending at the beach and walking dog Dizzy.



Creative Director

With over 20 years experience, Justin is able to deliver creative solutions for brands and clients that capture and engage consumer behaviour. As an experienced and talented Creative Director, Justin simply just “gets the brief” he is results-driven, passionate about design, photography, technology and motivating people through communication. Justin has the ability to blending smart creative design with purpose, for brands and businesses. His work can be seen amongst some of Australia’s largest companies, organisations and government departments.




Matt is a videographer with over two decades experience within TV, broadcast, he is versatile with deep experience from Sports to Drama and News. Matt has the experience and flair to support a wide variety of creative challenges and shooting styles.



Brand Strategist

An award-winning expert with over two decades experience in advertising, branding, digital and marketing. His striking ideas and intelligent words have inspired campaigns and elevated the fortunes of start-ups, SMEs and brands, including Rolls-Royce, Nike Football/AKQA, Irvins Brasserie, Financial Times, PlayStation, American Airlines, Citroën, M&S, Tesco finest, HSBC, ITV2, Unicef, Bellwhether Brands, MacMillan, Swan Hellenic and The British Red Cross.



Chief of SEO & SEM

Hasnain is our google SEO search king, qualified in marketing and business Hasnain has been behind some of Australia’s leading Technology businesses. Hasnain has a flair for making the complex simple, he has an intuitive proactive nature and a real talent for understanding how to grow brands, improve website traffic. Hasnain helps our clients to target the audience a brand or business seeks to deliver a results, driving campaigns into the appropriate channels, platforms and media, Hasnain assists to drive leads, impact and advertising messages.



Creative Strategist

Paul has over 25 years’ experience in helping brands communicate, connect and engage with audiences of every size and has worked in agencies in South Africa, the UK and Australia that have championed the power of advertising, design, branding, employee engagement, experiential marketing, brand experiences and more.

A firm believer in the power of creativity, he uses his diverse experience to help businesses find interesting, unexpected and relevant ways to connect with their various audiences, regardless of the media involved. He has delivered highly engaging and effective projects for some of Australia and the world’s best-known brands including Bentley, Jaguar, Ford, BBC, Dulux, L’Oreal, Coca-Cola, Disney, CUB, NAB, ANZ, Penfolds, Optus and Telstra.



Brand Experience & Storyteller

With over 20 years in business management, sales, design and brand development across global businesses. Creative and very personable Colby supports businesses in the communication of their brand-stories and strategically support the development of their brand narrative. Delivered through experiential and across all digital assets including social media strategy and various creative tools. Colby is a talented creative, who has run global brand and grown businesses across Australia within the interior design industry for over a decade.



Social Media & Marketing Specialist

After recently graduating from her double degree in Arts & Business at Monash University, Laura is one of our newest recruits here at DWS. With a keen passion for all things social media and marketing, her contributions are both insightful and knowledgeable.


Contact Info

ADDRESSLevel 5, 171 Collins Street, Melbourne 3000
ADDRESSHyde Park, 223 Liverpool St, Darlinghurst NSW 2010
PHONE - ANGELA0466619631

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