Social Media Strategy & Management

SOCIAL MEDIA

Social Media Strategy & Management

In this ever connected world, every brand needs to understand social media and how a business can possibly benefit from a social media presence. However before you start up an Instagram account, LinkedIn company or Facebook page we need to understand why we are going to Social Media? Who is there, and most importantly how does this align with our business and marketing strategy?

We’re here to help make sense of it all and ensure the process is seamless. Social media is a key component for brands to develop a 1:1 relationship with their potential and current customers.

We provide ongoing management options tailored to suit our clients needs ranging from simple social content creation to full account engagement and management. We have been responsible for developing global brands Social presence and even our own brands, our expertise are reflected through our own level of influence as we have mastered years of social media marketing dominance.

Our team members are always connected and learning the latest cut-throat ninja social media marketing hacks to ensure that we bring the latest skilled resources to the table for our clients. Developing brand content, from photography to video that provides new followers, and sales.

We regularly manage and monitor all social media platforms for our clients across;

  • Instagram,
  • Facebook,
  • Twitter,
  • Pinterest
  • LinkedIn
  • Youtube

We manage the social media management process for our clients, making it a seamless and effortless process.

STRATEGIC.

At Digital White Space we are first and foremost Strategic Marketeers, Creatives and Technologists, we pride ourselves on helping businesses bring to life their brand. Customers on Social Media platforms are more aware and active than ever before. We deliver an integrated Social Media Strategy and campaigns that drive results with distinction.

CONSISTENT.

Our long term approach, we continue to collaborate with our clients on an ongoing basis, in order to ensure that their investments made in Social Media Marketing are developed in line with current customer insights and overall business strategies. 

BRAND FOCUSED.

We transform business objectives into strategic plans and provide a better understanding the customer – in order to grow brands, deliver new customers, and increase overall sales. This is  always begins with a strong brand positioning statement that we create to guide and dictate all of the mentioned processes.

Social Media Strategy Process

  • 01

    Define Opportunity

    First we help you review the opportunity from the digital marketplace by reviewing customer and competitor use of digital technology and “Owned, Earned and Paid media. We do this via an audit, we summarise the opportunities and corresponding strategies, and review the current digital marketing capabilities of the business.

    We help you to define SMART objectives based on analytics and market insights to form a digital roadmap that will be reviewed at the action stage.

  • 02

    Set the strategy

    The strategy defines which digital marketing activities we will prioritise to compete. While there are so many digital venues available, the approach we take will be to pick a few digital forums and make a bigger impact. The process at strategy level will determine where we will focus to hit your targets, this is summarised in a Key strategic analysis;

    Digital Audit and vision summary
    Aligning objectives with strategies
    Strategy formulation and prioritisation matrix

  • 03

    CREATIVE

    Then we manage tasks to help you implement the strategy. Key planning and review tools include:

    Strategic digital initiative roadmap
    PRACE Planning activities
    The tasks at this stage include:

    Content Management and Planning
    Funnel Design
    Deciding the voice, tone and angles of marketing on different social media handles

  • 04

    LAUNCHING

    Then we manage tasks to help you implement the strategy. Key planning and review tools include:

    Strategic digital initiative roadmap
    PRACE Planning activities
    The tasks at this stage include:

    Content Management and Planning
    Funnel Design
    Deciding the voice, tone and angles of marketing on different social media handles

  • 05

    OPTIMIZING

    Then we manage tasks to help you implement the strategy. Key planning and review tools include:

    Strategic digital initiative roadmap
    PRACE Planning activities
    The tasks at this stage include:

    Content Management and Planning
    Funnel Design
    Deciding the voice, tone and angles of marketing on different social media handles

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