Content Marketing

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent online materials. The aim of the content marketing is to provide key information for potential customers. The content that is created is designed to stimulate interest in a brand, instead of pitching a businesses products or services, the content is providing truly relevant and useful content to a potential prospect and customers to help them solve their issues.

Content comes in many different forms such as; videos, blogs, voice, podcasts and social media posts. a clearly defined audience — and, ultimately, to drive profitable customer action. Digital White Space devises content marketing strategies that  designed to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.


“Roughly 45% of a brand’s image can be attributed to what a brand says and how it says it.”

What is a content marketing strategy?

Content strategy refers to the management and approach of creating consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action.

This strategy can be executed across any tangible media that you create and own: written, visual, downloadable, web, social. It is the key piece of your marketing activity that continuously demonstrates who you are and the expertise you bring to your industry.

You might’ve heard how important content creation is to the growth of your business, According to the Content Marketing Institute, B2B marketers report spending 40% of their budget on content marketing.

What is a content marketing style guide?

A content voice and style guide is a critical component of effective branding. A content style guide is a set of rules for copywriting specifically for your company. These are most commonly used for website content like blog articles, social media posts, webpages, email content, eBooks and anything else you’re putting on the internet.

In the same way branding coalesces the voice and personality of your business, a content style guide establishes a set of rules that ensures all your content, regardless of who creates it, will speak to your target audience in a consistent and compelling fashion:

“A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. It should be used by anyone on your team – or companies who work with you – whom are creating content for your brand.”

How do we create a content marketing strategy?

To support business objectives,  the Digital White Space team clearly defines the marketing objectives and most importantly the focus of engagement with target market/customers. Utilising the customer journey map to create a content marketing plan and marketing automation approach we carve out a specific strategy for our clients.

The Customer Journey map process provides Digital White Space team with a deep understanding of our clients customers current and potential experience. This knowledge empowers the team to be able to create specific content to better engage consumers through their digital journey into the sales funnel.

The content strategy will influence decision making and provide tools such as marketing automation and key content to help nurture prospects and create conversions through carefully designed sales funnels.

Contact us to see how we can help you create an appropriate content marketing strategy that will engage clients and help to support sales goals.

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