Victorian Cancer Biobank Website

Victorian Cancer Biobank

Victorian Cancer Biobank

One of the largest multi-centre collection facilities of its kind in the world, collecting tissue and blood from donors at 27 public and private hospitals in metropolitan Melbourne.

OPPORTUNITYRe-brand Project
INDUSTRYHealth & Cancer Research

Victorian Cancer Biobank Website Solution

Digital White Space crafted a fit for purpose and SEO friendly WordPress Website complete with News blog (re-purposed all articles into blog content)
User tested new content structure and researched key content areas
Re-arranged content inline with users requirements, easily directing researchers within only two clicks to tissue sample research database
Incorporated social media and contact areas easy to navigate
Developed a user-friendly and intuitive for ongoing management
Implemented Google Analytics and heat mapping tools to observe user behaviour and top performing pages
From a brand perspective, we utilised vibrant graphical images, colours to enhance the appearance with creative backgrounds and relevant images on the hero slider
Developed key messaging for better user engagement.
Converted instruction text into graphics and the use of collapsible menus and lists to highlight important content on home page
Supported recruitment by creating a dedicated careers page with key content relating to the different opportunities within the organisation
Ability to easily update blog content and connect to Social Media (LinkedIn)
Use of smart image grids throughout the website to maintain a visual look and feel

Results

We have been receiving fantastic feedback from everyone that uses the new website, Thanks again! We absolutely LOVE the website!

– Brooke Backman, Senior Operations and Quality Manager, Victorian Cancer Biobank

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Video Gallery