Melbourne Cookie Co. Website

Melbourne Cookie Co.

Melbourne Cookie Co. small retail business had been running for a couple of years, with limited success. Sales were not growing and cafe was not delivering as expected. There was a basic e-commerce site, which was clunky and not easy to use.  Poor imagery and it was completely missing the unique brand story. They had a good product but needed direction, with a brand overhaul, new e-commerce website and communications.

OPPORTUNITYRe-brand Project
INDUSTRYFood, Hospitality & Retail
CLIENTMelbourne Cookie Co.
FOCUSStrategy for retail & e-commerce


Reviewed the competitors, landscape, defined objectives, customer mapping, defined what is the value proposition is. The style of creative appropriate will we use including digital Media audit. Crafted a communications plan, then worked with the team  to roll it out.

Digital Marketing

Website built E-commerce site built with SEO principles, boasting a  blog, secure payment options, shopping cart, easy to use interface for internal team to upload new products and ranges from backend. Designed to push through content to social media channels.

Cafe & Website

Brochure site to highlight offers and events.


Created events focused on driving new brand activations into cafe to increase Local Area Marketing(LAM) and improve Word of Mouth  (WOM) – Mothers day, Halloween, Melbourne cup, (high tea) Christmas, etc.

Content Marketing

Crafted and develop weekly blog posts & social media articles to harness produce offerings campaigns & SEO.

Social Media

  • Linkedin campaigns – provided direction to create  profiles,
  • Facebook campaigns – developed company pages, rich with content – drove up new fans, likes, event registration and sales
  • Twitter campaigns – publishing relevant content to audience following and growing followers
  • Pinterest – set up profile with relevant content
  • Instagram – pushed through relevant content

Direct Mail

  • Created local area marketing (LAM) materials introducing the parties and
  • Created seasonal offers relevant to local area


Developed all cafe menus, gift cards, flyers and promotional materials.