Melbourne Cookie Co.
Re-branding & e-commerce retailer
Melbourne Cookie Co. small retail business had been running for a couple of years, with limited success. Sales were not growing and cafe was not delivering as expected. There was a basic e-commerce site, which was clunky and not easy to use. Poor imagery and it was completely missing the unique brand story. They had a good product but needed direction, with a brand overhaul, new e-commerce website and communications.
![mcc_top_1_logo Melbourne Cookie Co logo](https://digitalwhitespace.com.au/wp-content/uploads/2015/09/mcc_top_1_logo-600x900.jpg)
![mcc_top_1_logo Melbourne Cookie Co logo](https://digitalwhitespace.com.au/wp-content/uploads/2015/09/mcc_top_1_logo-600x900.jpg)
![mcc_top_2 mcc_top_2](https://digitalwhitespace.com.au/wp-content/uploads/2015/09/mcc_top_2-600x900.jpg)
![mcc_top_2 mcc_top_2](https://digitalwhitespace.com.au/wp-content/uploads/2015/09/mcc_top_2-600x900.jpg)
![mcc_top_3 mcc_top_3](https://digitalwhitespace.com.au/wp-content/uploads/2015/09/mcc_top_3-600x900.jpg)
![mcc_top_3 mcc_top_3](https://digitalwhitespace.com.au/wp-content/uploads/2015/09/mcc_top_3-600x900.jpg)
![mcc_top_4 mcc_top_4](https://digitalwhitespace.com.au/wp-content/uploads/2015/09/mcc_top_4-600x900.jpg)
![mcc_top_4 mcc_top_4](https://digitalwhitespace.com.au/wp-content/uploads/2015/09/mcc_top_4-600x900.jpg)
![mcc_top_5 mcc_top_5](https://digitalwhitespace.com.au/wp-content/uploads/2015/09/mcc_top_5-600x900.jpg)
![mcc_top_5 mcc_top_5](https://digitalwhitespace.com.au/wp-content/uploads/2015/09/mcc_top_5-600x900.jpg)
Approach
Reviewed the competitors, landscape, defined objectives, customer mapping, defined what is the value proposition is. The style of creative appropriate will we use including digital Media audit. Crafted a communications plan, then worked with the team to roll it out.
Digital Marketing
Website built E-commerce site built with SEO principles, boasting a blog, secure payment options, shopping cart, easy to use interface for internal team to upload new products and ranges from backend. Designed to push through content to social media channels.
Cafe & Website
Brochure site to highlight offers and events.
Events
Created events focused on driving new brand activations into cafe to increase Local Area Marketing(LAM) and improve Word of Mouth (WOM) – Mothers day, Halloween, Melbourne cup, (high tea) Christmas, etc.
Content Marketing
Crafted and develop weekly blog posts & social media articles to harness produce offerings campaigns & SEO.
Social Media
- Linkedin campaigns – provided direction to create profiles,
- Facebook campaigns – developed company pages, rich with content – drove up new fans, likes, event registration and sales
- Twitter campaigns – publishing relevant content to audience following and growing followers
- Pinterest – set up profile with relevant content
- Instagram – pushed through relevant content
Direct Mail
- Created local area marketing (LAM) materials introducing the parties and
- Created seasonal offers relevant to local area
Stationary
Developed all cafe menus, gift cards, flyers and promotional materials.