Melbourne Cookie Co.
Re-branding & e-commerce retailer
Melbourne Cookie Co. small retail business had been running for a couple of years, with limited success. Sales were not growing and cafe was not delivering as expected. There was a basic e-commerce site, which was clunky and not easy to use. Poor imagery and it was completely missing the unique brand story. They had a good product but needed direction, with a brand overhaul, new e-commerce website and communications.
Approach
Reviewed the competitors, landscape, defined objectives, customer mapping, defined what is the value proposition is. The style of creative appropriate will we use including digital Media audit. Crafted a communications plan, then worked with the team to roll it out.
Digital Marketing
Website built E-commerce site built with SEO principles, boasting a blog, secure payment options, shopping cart, easy to use interface for internal team to upload new products and ranges from backend. Designed to push through content to social media channels.
Cafe & Website
Brochure site to highlight offers and events.
Events
Created events focused on driving new brand activations into cafe to increase Local Area Marketing(LAM) and improve Word of Mouth (WOM) – Mothers day, Halloween, Melbourne cup, (high tea) Christmas, etc.
Content Marketing
Crafted and develop weekly blog posts & social media articles to harness produce offerings campaigns & SEO.
Social Media
- Linkedin campaigns – provided direction to create profiles,
- Facebook campaigns – developed company pages, rich with content – drove up new fans, likes, event registration and sales
- Twitter campaigns – publishing relevant content to audience following and growing followers
- Pinterest – set up profile with relevant content
- Instagram – pushed through relevant content
Direct Mail
- Created local area marketing (LAM) materials introducing the parties and
- Created seasonal offers relevant to local area
Stationary
Developed all cafe menus, gift cards, flyers and promotional materials.
