Philosophy & Methodology

DISCOVERY

We seek to understand first through out our discovery phase, starting with the business, “how” the business will make a difference to the industry and to their ideal customers. Conducting an audit of the business and marketing objectives, understanding the competitive attributes and strengths. Reviewing all current plans, marketing activities and research into the landscape and competitors in order to provide a clear situation analysis.

BRAND IMMERSION

Brand Strategy, identity positioning and exploration stage. We conduct a competitor brand audit, immerse ourselves into the business’s culture, customer behaviour and map out what the brand currently stands for, its core values and tone of voice.

To craft the Brand’s positioning and the business’s“why” it delivers value, outlining brand architecture, tone of voice and creative territory for the brand.

MANAGEMENT & OPTIMIZING

To get the best digital impact and results, we become an extension to a client’s business by providing high-end, long-term marketing support. Our team are responsible for managing, planning, activating, engaging and executing all briefs through the 12-month promotional plan. This includes liaising with media, creative, digital, designers, key stakeholders and third parties to deliver on creative outputs. Progress is everything, so we will conduct weekly meetings and collaborate with sales and internal teams, as well as arranging quarterly reviews to ensure the plan is on track and achieving a suitable return on investment. We will drive the agreed activities whilst developing appropriate digital elements to align with the business objectives. This involves monitoring and providing all-digital reporting, EDM’s and the set up of SEM, SEO and social media profiles and campaigns.