CREATING THE WHY
We  have signed up to the movement to help companies, brands and individuals find their why, to ensure future generations love what they do every single day!

Through many years of experience helping companies to discern their unique selling proposition, their brand positioning and marketing strategy – helping to craft the WHY is a natural next step. We follow the methodologies of Simon Sinek and his colleagues David, and Peter delivered with our own unique twist.

BRAND

As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, whether it is a start-up, a nonprofit, or a product.

“Brands now appear regularly on balance sheets in many companies. The intangible value of the brand is often much greater than the corporations tangible assets.” Wally Olins – the brand book

“Businesses are now only as strong as their brands, and nothing else offers business leaders so much potential leverage.” – Jim Stengel- Grow

Brand touchpoints; “Each touchpoint through a customer journey is an opportunity to increase engagement, awareness and build customer loyalty” -Angela Mellak Digital White Space

Brands have three primary functions;

Effective brand strategy provides a central, unifying idea around which all behaviour, actions and communications are aligned. it works across products and services, and is effective over time. The best strategies are so differentiated and powerful that they deflect the competition. They are easy to talk about, whether your are the CEO or and employee.
Brand strategy builds on a vision, is aligned with business strategy, emerges from a company’s values and culture, and reflects an in-depth understanding of the customer’s needs, truths and perceptions.

Brand strategy defines positioning, differentiation, the competitive advantage, and a unique value proposition. Sometimes brand strategy is born at the inception of a company by a visionary, such as Steve Jobs, Elon Musk, Oprah Winfrey, Jeff Bezos- it takes a visionary team to refine brand strategy.

Companies frequently survive and prosper because they have a clear brand strategy. Companies falter because they do not have one. 

Who develops brand strategy?

Normally the focus of developing brand strategy as a result of extended dialogue among the leadership team that they must stay focused on the consumer and or become consumer centric. It often takes someone from the outside who is an experienced strategic and creative thinker to help a company articulate what is already there. Majority of businesses bring in brand strategists: independent thinkers and authorities, strategic marketing firms and brand consultants.

” Our highest work as brand strategists is to find a brands’s highest, most enduring value.” Shantini Munthree TUMG

The factors to successfully revitalising a brand: “Be inspired by your people- your consumers. Take risks- within your strategy. Be bold- to really make a difference.” Marck Bastida- Grupo International