Category: Customer Centric

Brand story telling, Branding, Content marketing, Customer Centric, Future thinking, News, Social Media, VideographyLeave a comment

Why hindsight is 2020

This Great Realisation by Tomos Roberts really caught our attention.

Tomos Roberts – aka Tom Foolery offers an insight into “after the coronavirus pandemic” A New Zealand-born poet’s bedtime fairytale video, The Great Realisation

The video, titled “The Great Realisation,” was uploaded to YouTube by British artist and poet “Probably Tomfoolery” on April 29. It depicts a father reading his child a bedtime story, however, this tall tale is not quite Goldilocks and the Three Bears.

The father opens up the book and describes to his child the world before coronavirus, including severe economic inequality and irrepressible damage to the world’s oceans.

“Well sometimes, you’ve got to get sick my boy, before you start feeling better.”

“It was a world of waste and wonder. Of poverty and plenty. Back before we understood why hindsight is 2020,” says the father to his child.

“We’d grown so used to bad news but some good news was in the making,” the father adds.

However, just as the story grows grim, the father pivots to talk about a virus, and its impact onto society. He notes that we now have reverted back to a better understanding of what brings us joy, and how we can not only heal ourselves, but also heal the world around us.

This has viewers all thinking about the future and impact they have on the world and is making the rounds on YouTube and social media.

The video garnered over 600,000 views on YouTube as of Saturday morning. On Facebook, the video has been viewed by 8.1 million people, and has been shared almost 300,000 times.

This video illustrates renewed future post-coronavirus, let’s us all hope this is a great awakening to what is important?

Keen to chat about the future of our planet? Digital marketing? or just want to get a virtual coffee? We would love to hear from you.

READ MORE ABOUT US
DIGITAL WHITE SPACE
https://digitalwhitespace.com.au/
EMAIL; [email protected]
ADDRESS; Level 5, 171 Collins Street, Melbourne VIC 3000
PHONE; 0466 619 631
https://www.linkedin.com/in/angelamellak/

Business tips, Customer Centric, DigitalLeave a comment

PRODUCTIVITY – KORY KOGAN

We live in a world where it is easier than ever to achieve extraordinary productivity. Why is it then that we all feel so overwhelmed?

Kory Kogan, the Global Practice Leader for Organizational Development at
FranklinCovey, combined her “School of Hard Knocks” education growing up in New York City with more than 25 years of experience in business to help understand productivity and navigate an increasingly complex world.

This begins with developing organizational processes that create a culture of productivity by separating what is important versus what is unimportant. On average, employees state they are paying attention to important things 60 percent of the time. This means they feel like they are wasting almost half of their time.

To optimize this, organizations and individuals need to first understand the three biggest problems taxing the portion of the brain responsible for planning, attention, self-control and follow-through:

• There are more decisions now than before. We are trying to manage
linearly and letting high value/important decisions fall through the cracks.
• Our attention is under attack from, you guessed it, our phones.
We have an energy crisis and are consistently worn out.
• Kory advocates for establishing the use of a Time Matrix to turn planning
and technology into a productivity engine. Organizations should divide tasks into four primary quadrants, create a culture of trust around discussing what is important, and promote Q2 activities:

KEY TAKEAWAYS/QUOTES
• Act on the important, don’t react to the urgent.
• Identify the one thing you should stop doing so that you can devote your
best time, attention and energy to what is important.
• Leaders define what is important and not important constantly.

As the Global Practice Leader for Organisational Development at Franklin Covey, Kory focuses on creating cultures of great confidence, developing great leaders and extraordinary productivity in people, teams and organisations. Kory has more than 25 years of experience in business, during which she has incorporated a unique perspective with a holistic view of organisational development.

Combining her experience as an executive with her roles as a senior consultant in Leadership and the Global Practice Leader for Organisational Development at FranklinCovey, Kory doesn’t only understand strategy and the key principles to building great systems, leaders, and cultures of success, but can also offer practical solutions that facilitate the behavioural changes necessary for the desired results.

Here Scott Miller sits down with bestselling author and productivity expert Kory Kogon to talk the future of productivity and practical advice for getting things done.

Kory is the coauthor of the Wall Street Journal bestseller The 5 Choices: The Path to Extraordinary Productivity, and before taking on her role at FranklinCovey, Kory was the executive vice president for global operations at AlphaGraphics, Inc. for six years.

Building a Culture of Extraordinary Productivity

Buried Alive: The State of 21st Century Productivity
Learning the organisational processes that provide consistency in filtering the important from the less or not important and create a culture of productivity Turning planning and technology into a productivity engine
The “brains” and “body” to get the right things done: The “5 energy drivers” that ensure sustainable mental and physical energy.

DIGITAL WHITE SPACE
EMAIL; [email protected]
ADDRESS; Level 5, 171 Collins Street, Melbourne VIC 3000
PHONE; 0466 619 631

Awards, Branding, Customer Centric, Digital, Marketing StrategyLeave a comment

PLACE LEADERSHIP AWARD WINNER: Place Agency 2019

Place Agency is a collaborative group of academics from universities and Industry leading Placemakers across Australia who joined together to deliver an education program focused on the theory and practice of placemaking through partnerships with practitioners delivered through Studio projects.

The Placemaking Consortium includes seven universities and 16 practitioners with support from 26 placemaking partners. The Universities included:
The University of Melbourne
Curtin University
University of Technology Sydney
The University of Adelaide
University of New South Wales
Notredame University Australia

Over the past few years Digital White Space has worked with The University of Melbourne to develop the Brand and digital platform for Place Agency. In 2017 Digital White Space won the tender against a suite of other businesses, due to their approach backed by a team of strategic digital marketing and creative expertise.

Place Agency website

Over a the years Digital White Space worked very closely with the leadership team at Melbourne University in order to support their growing needs.



Focusing on delivering a range of strategic tools including;

  • A unique brand proposition,
  • digital strategy, website,
  • Marketing and digital communications plan
  • Creative assets
  • Photography
  • Videography

The Digital White Space addressed the opportunities by delivering a bold and differentiated brand positioning and building an intuitive platform that engaged with the key stakeholders from Students, to community members, local government and Industry practitioners. This was all tailored to support the administration process of the Place Agency Brand across the 7 Universities and their practical studio learning projects. The platform was integrated with social media and seamlessly supported the very small administration team.

Place Agency looks beyond the classroom by bringing our learnings to the industry and wider community. Place Agency provides engagement opportunities by participating in national and international conferences, as well as hosting events including;

Place Agency website

Place Agency is a successful offline and online project, that has been responsible for delivering 12 stand box studios- that have allowed students to gain and practice their placemaking skills with the support of practitioners. With now two books being published, the strong educational modules and sandbox studio methodology incorporates a process of continuous analysis and improvement.

  • Regional training events hosted by consortium Universities involved
  • Community activities across Australia, lead by Sandbox studios
  • Updates of Place Agency programmes
  • Events and work with practitioner partners
    -Regional placemaking week events

Digital White Space mirrored the approach to continuous improvement through ongoing engagement and supporting of the Place Agency team, workshopping new opportunities, cataloging the successes of the studios and consumer behaviour and reporting all Analytics and reviewing brand growth. Creating monthly reporting and tracking user behaviour Digital White Space was able to respond accordingly by including more relevant content, restructuring content, menu’s, created new sections and pages. The following results recorded between 1 Jan 2018 and 30 July 2019 include;

  • Receive on average 200% uplift in unprompted inbound testimonials per month, that recognise our brand recall and customer service approach
  • Returning users have increased to 92 from 12 in July 2018 which demonstrates a positive impact on brand recall and recognition that has been created.
  • The site has achieved 247% growth in average sessions per month, from July’18 to July ‘19.
  • Read the full case study here- https://digitalwhitespace.com.au/portfolio/place-agency/

See the website https://placeagency.org.au/

PLACE LEADERSHIP AWARD 2019
WINNER: Place Agency & The University of Melbourne for Place Agency
THURSDAY 28 NOVEMBER 2019 @ QT CANBERRA. Place Leaders Asia Pacific is delighted to announce the recipients of the 2019 Place Leaders Asia Pacific Awards

The Jury recognises the significant contribution of the Place Agency in building the capacity of new urbanists in the field of placemaking with a world-first tertiary national placemaking program.

READ MORE https://www.placeleaders.com/post/2019-place-leaders-awards

“We are absolutely delighted for the team at Place Agency for taking out this global award, their hard work and dedication to see communities come together and focus around sustainable practices, developing closer communities and providing robust education for master level students is a world first.

Angela Mellak Founder Digital White Space

READ MORE ABOUT US
https://digitalwhitespace.com.au/

CONTACT US
EMAIL
[email protected]

ADDRESS
Level 5,
171 Collins Street, Melbourne VIC 3000

PHONE
0466 619 631