THE DIGITAL PROCESS
DIGITAL MARKETING
Digital channels now are becoming more and more popular, and for a brand’s presence to be known, it is vitally important to be across all digital mediums and partner with all social channels to be able to “soar to new heights”. It order to fly higher to cut through the digital fog, we help our clients to be distinctly brilliant find a digital space somewhere on the digital horizon where they find few have reached.
The most important step of a digital strategy is to raise awareness of the brand – a bright and clear awareness that will lead to brand recognition. It is actually from that point that you expect to convert visitors into customers.
Today, an all-inclusive social media strategy encapsulates important details like how to reach, interact, convert and maintain ongoing engagement of customers through social networks. As a digital strategist we use a variety of tools in creating Digital Marketing Strategy from latest marketing trends, funnel designs and strategies to PRACE and the SOSTAC® framework – both of which have authoritative reputation as the framework of choice for different scales of business including multinational and start-up organizations across the world.
OUR WEBSITE APPROACH
Every project is unique however each website is crafted from the same fundamentals “always from the customer’s perspective”.
At Digital White Space, we keep data and analytics at the heart of our web design strategy and pre-strategy brainstorming. Digital White Space is a data-driven digital agency and we use the latest digital analytics and website performance tools to see how your website performs against your competitors’ websites. We use heat mapping and remote user opinion to have a very impartial opinion of your existing design (if any) and your competitors’ websites.
The website journey at Digital White Space begins with a Digital analysis of your brand and alignment with your target market. We work smart to combine this knowledge with the customer journey in the creation and development of a wordpress website. We have the ability to build on any platform and willingness to adapt to the needs of our clients; we craft responsive websites that are mobile friendly with superb performance that also delivers great usability. We build interactive websites with intuitive features that engage the visitors whilst conveying your brand’s “Why” and “how” – the goal is to satisfy the visitors and to engage them with the content.
When someone lands on your website we all know you only have a few seconds to inspire confidence or you can lose opportunities. We know how crucial is the bounce rate and how to reduce it with the help of UI and engaging content. Regardless of the size of your business or the industry you operate in, your website needs to increase brand value, bring valuable traffic and ultimately convince visitors to purchase your products or services.
Following best practices focusing on Design, Function and Content Management we craft a website that elevates your brand, engages customers and produces leads and opportunities whilst driving conversions.
Digital Marketing Process
- 01
Define Opportunity & Set the strategy
First we help you review the opportunity from the digital marketplace by reviewing customer and competitor use of digital technology and “Owned, Earned and Paid media. We do this via an audit, we summarise the opportunities and corresponding strategies, and review the current digital marketing capabilities of the business.
We help you to define SMART objectives based on analytics and market insights to form a digital roadmap that will be reviewed at the action stage.
- 02
Create Strategy
The strategy defines which digital marketing activities we will prioritise to compete. While there are so many digital venues available, the approach we take will be to pick a few digital forums and make a bigger impact. The process at strategy level will determine where we will focus to hit your targets, this is summarised in a Key strategic analysis;
- Digital Audit and vision summary
- Aligning objectives with strategies
- Strategy formulation and prioritisation matrix
- 03
Take Action
Then we manage tasks to help you implement the strategy. Key planning and review tools include:
- Strategic digital initiative roadmap
- PRACE Planning activities
The tasks at this stage include:
- Content Management and Planning
- Funnel Design
- Deciding the voice, tone and angles of marketing on different social media handles
WEBSITE CODE AND CREATION
We craft bespoke mobile friendly and smartly designed websites in WordPress, we ensure that the look and feel is tailored to our clients’ needs whether that be a full website with microsite and or landing pages or platforms and mobile apps and tools. We take into account new and chic website design trends used for personal branding – specifically, consulting business websites and womenpreneur websites.
HOW
Only after detailed meetings with our clients and extensive audit and workshop sessions that help us find out their brand’s voice, we figure out the answers to the most important questions that dictate the design and development process. How our clients want to reach out to the target audience? Why existing web design failed to deliver and how competitors are doing well? What the company does well? How the company achieved its competitive edges and how it is better than others? What are their Credentials and experiences. We design our clients websites based on the insights we have gained through the customer journey mapping phase.
We work hard to craft a supportive across all platforms to launch, grow and bring brands to life. We code inhouse and have both front end and back end experiences across many coding languages; all of our websites are coded and managed internally.
WHAT
Unlike websites built using off-the-shelf template packages, each new website designed by Digital White Space is unique and fully customised, reflecting the brands individual personality and goals of the business it represents, the website will be crafted to flow to the needs of its customers and users. Design and function work seamlessly together, providing the best user experience possible.
Digital White Space develops innovative, highly functional and robust websites and web-based applications. Whatever your business model, product or project, we’ll build you software to match your needs using tried and tested technologies and methodologies. Whether it’s implementing online bookings, setting up eCommerce and wholesale portals or streamlining your internal processes, let Digital White Space help you transform the way you conduct your business.
“We assist to transform business objectives into strategic plans. Our core strength is in managing all digital marketing and communications to grow brands, businesses and sales.”
Digital White SpaceSERVICES
THE THINGS THAT WE DO WELL
WEB DEVELOPMENT
A key pillar of strength, we work across all platforms to launch, grow and bring brands to life.
Website Updates
We are happy to update your website on an ad-hoc basis or according to an ongoing monthly management plan. Either way, our website management services are efficient, reliable and good value for money. Contact us for our website management prices.
Hosting
Support, we provide 24/7 website hosting support, for your website and emails
“It is a long established fact that a reader will be distracted by the readable content
of a page when looking at its layout.”
Dazzle StudioWEBSITES
DELIVERED WITH DISTINCTION
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CONTACT USTESTIMONIALS
“The work they made impressed me on multiple levels. I have been very happy with the whole process and they have done a really amazing job. ”
“We have been very much impressed by Dazzle Studio. They grasped our needs and produced a stunning design. Needless to say we are extremely satisfied with the results. Thank you!”
“I am in awe with this theme. Very flexible, very solid and clean, very customizable and the backend settings look flawless. And that including WooCommerce templates. It is a total steal for the money. Thank you so much!”