Melbourne Cookie Co.
Re-brand, refresh, new website and marketing approach for brand and cafe
Website, Social Media, Linkedin, Facebook, Twitter, Campaigns, Brochures, Flyers, Advertising, in-store
Reviewed the competitors, landscape, defined objectives, customer mapping, defined what is the value proposition is. The style of creative appropriate will we use including digital Media audit. Crafted a communications plan, then worked with the team to roll it out.
Overhaul brand redefine and create new website and communications, focus on corporate and gifting with increase events in store to drive Local Area Marketing LAM and Word of Mouth WOM.
Delivering Smiles Across Australia – focused on what the Cookies do as well as ranges designed for gifting and celebrations via seasons.
Website built E-commerce site built with SEO principles, boasting a blog, secure payment options, shopping cart, easy to use interface for internal team to upload new products and ranges from backend. Designed to push through content to social media channels.
Brochure site to highlight offers and events.
Eventbright focused on driving up events into cafe to increase LAM WOM – Mothers day, Halloween, Melbourne cup, (high tea) Christmas, etc.
Crafted and develop weekly blog posts & social media articles to harness produce offerings campaigns & SEO.
Developed all cafe menus, gift cards, flyers and promotional materials.