Brand Strategy

Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s needs.

Our second pillar of strength is our creative ability to breath life into a client’s business or brand.

We take the natural step to create a strategic simple process once we have all the understanding of the business and then craft and outline the key messages and direction for the branding. Our International team work their magic to bring to life the elements you didn’t think of and elegantly nail the creative direction and tone for your brand.

We touch every single element of a brand be it new or old, we are renowned for successfully rebranding and launching new companies. At Digital White Space, we do it all -transforming imagination into crafting a new brand position, creating its personality and image via photography, or videography through to experiencing the brand in store or via events. Not only do we breathe new life to the brands we work with, but we also make them thrive in the marketplace as leaders via developing their online presence.

Our creative director supports our clients brand and communications through delivering high-end creative that is well thought out, connects to the target audience and helps to tell the brand story “why” the business delivers value, “Brand storytelling, par excellence”. Digital White Space is taking businesses to market, launching new brands or helping to reposition and rebrand existing brands with an identity and voice that truly reflects the unique elements of the business, what they do well and their commercial flair.

Our Brand Strategist is an award-winning Copywriter and Creative Director based in London. His background is in publications (Planet3/Carlton Sports) and journalism (French Press Agency), and since 2001 he’s teamed up with the leading creative agencies in London, Dubai, Bologna, Kuwait with Digital White Space here in Melbourne to inspire campaigns and the fortunes of start-ups, SMEs and global brands across sport, automobile, charity, finance, banking, industry, f&b, youth, education.

Cutting across all media, his clients include Rolls-Royce, Nike, AKQA, Irvins Brasserie, Financial Times, American Airlines, Citroën, M&S, Tesco, NewLook, HSBC, ITV2, Unicef, Bellwether Brands and British Red Cross. With particular expertise in the residential, commercial and luxury property sector, including work with The Crown Estate, Savills, Ritz-G5, Knight Frank, Battersea Power Station, Berkeley, Costa Azul, SkyRize, British Land and Douglas & Gordon.


We are driven by an appetite to make brands ready for success by better understanding the digital side of businesses and consumer behaviour. With audits, research and brand insights, we help to transform business objectives into a strategic brand campaigns to make business soar.


Our culture is supportive and set on raising the bar, we are for the brave business leaders willing to create a change, we are renown for building beautiful and authentic brands that have the ability to disrupt markets and see businesses rise and soar on a growth trajectory.


Strong creative ideas are guided by well thought out strategy to deliver targeted messages with impact at Digital White Space we pride ourselves on helping businesses bring to life their brand. We get into the true nature of the business and brand, helping businesses convey their story and watching brand fortunes soar.

Campaign development, management and optimisation

Strong creative ideas are guided by well thought out strategy to deliver targeted messages with impact..

As a boutique Marketing, Creative and Digital Communications team, we are hands-on, agile and flexible in our approach. We work closely with our clients to establish the dreams of company founders and their senior teams. We transform business objectives into strategic plans and digital communications pathways – aimed at better understanding the customer – in order to grow brands, deliver new customers, and increase overall sales.

“At Digital White Space we are first and foremost Strategic Marketeers, Creatives and Technologists”

Dazzle Studio


“We assist to transform business objectives into strategic plans. Our core strength is in managing all digital marketing and communications to grow brands, businesses and sales.”

Digital White Space