Editorial photography, We make the distinction between editorial and fashion noting that fashion sells a lifestyle and editorial sells a story. The purpose of this photography is to show an editorial point of view – to sell a “story” or theme. Often themes can centre on trends, seasons, colours, popular culture, movies, art and/or literature. Agile in our approach and can support clients with editorial styled photography, key for us is capturing the moment and act, performance or event. Another style that is slowly gaining prominence is called street fashion photography.