Place Agency is a collaborative group of academics from universities and Industry leading Placemakers across Australia who joined together to deliver an education program focused on the theory and practice of placemaking through partnerships with practitioners delivered through Studio projects.
The Placemaking Consortium includes seven universities and 16 practitioners with support from 26 placemaking partners. The Universities included:
The University of Melbourne
University of Technology Sydney
The University of Adelaide
University of New South Wales
Notredame University Australia
Over the past few years Digital White Space has worked with The University of Melbourne to develop the Brand and digital platform for Place Agency. In 2017 Digital White Space won the tender against a suite of other businesses, due to their approach backed by a team of strategic digital marketing and creative expertise.
Over a the years Digital White Space worked very closely with the leadership team at Melbourne University in order to support their growing needs.
Focusing on delivering a range of strategic tools including;
- A unique brand proposition,
- digital strategy, website,
- Marketing and digital communications plan
- Creative assets
The Digital White Space addressed the opportunities by delivering a bold and differentiated brand positioning and building an intuitive platform that engaged with the key stakeholders from Students, to community members, local government and Industry practitioners. This was all tailored to support the administration process of the Place Agency Brand across the 7 Universities and their practical studio learning projects. The platform was integrated with social media and seamlessly supported the very small administration team.
Place Agency looks beyond the classroom by bringing our learnings to the industry and wider community. Place Agency provides engagement opportunities by participating in national and international conferences, as well as hosting events including;
Place Agency is a successful offline and online project, that has been responsible for delivering 12 stand box studios- that have allowed students to gain and practice their placemaking skills with the support of practitioners. With now two books being published, the strong educational modules and sandbox studio methodology incorporates a process of continuous analysis and improvement.
- Regional training events hosted by consortium Universities involved
- Community activities across Australia, lead by Sandbox studios
- Updates of Place Agency programmes
- Events and work with practitioner partners
-Regional placemaking week events
Digital White Space mirrored the approach to continuous improvement through ongoing engagement and supporting of the Place Agency team, workshopping new opportunities, cataloging the successes of the studios and consumer behaviour and reporting all Analytics and reviewing brand growth. Creating monthly reporting and tracking user behaviour Digital White Space was able to respond accordingly by including more relevant content, restructuring content, menu’s, created new sections and pages. The following results recorded between 1 Jan 2018 and 30 July 2019 include;
- Receive on average 200% uplift in unprompted inbound testimonials per month, that recognise our brand recall and customer service approach
- Returning users have increased to 92 from 12 in July 2018 which demonstrates a positive impact on brand recall and recognition that has been created.
- The site has achieved 247% growth in average sessions per month, from July’18 to July ‘19.
- Read the full case study here- https://digitalwhitespace.com.au/portfolio/place-agency/
See the website https://placeagency.org.au/
PLACE LEADERSHIP AWARD 2019
WINNER: Place Agency & The University of Melbourne for Place Agency
THURSDAY 28 NOVEMBER 2019 @ QT CANBERRA. Place Leaders Asia Pacific is delighted to announce the recipients of the 2019 Place Leaders Asia Pacific Awards
The Jury recognises the significant contribution of the Place Agency in building the capacity of new urbanists in the field of placemaking with a world-first tertiary national placemaking program.
“We are absolutely delighted for the team at Place Agency for taking out this global award, their hard work and dedication to see communities come together and focus around sustainable practices, developing closer communities and providing robust education for master level students is a world first.
Angela Mellak Founder Digital White Space
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