A sad truth is, the world is at a standstill right now thanks to Covid-19. People all around the world are being told to “stay home, stay safe.” It is wonderful for health and safety to keep this virus from spreading worse than it already has. However, there is a downside for businesses or companies if they have not yet embraced the digital world, but rely on clients and customers.
As of April 7, 2020, approximately 66% of businesses in Australia have reported a decrease in cash flow in the short time since the pandemic began.
The big question is, how are businesses going to get back on top post-Covid-19?
They will need to focus on their digital approach and most importantly, their website and digital marketing to transform their brick and mortar business to online e-commerce store.
Websites: Why Do You Need a Good One?
Since the onset of Covid-19, businesses in Australia have had an uphill climb. Nearly 40% of businesses now rely on the internet to satisfy their customer’s needs. More than ever before, they deliver products and focus attention on online services.
If you had to close your doors, you can still adapt your business, transforming the way you deliver services and create new opportunities. Starting with a clear digital marketing strategy. There are many simple strategies with the most simplest way you can focus on initially right now. This includes setting up your company information on Google My Business and Yelp. This is the most common and free tool to set up your business online. The goal is to guide people to your website rather than your brick and mortar storefront. It will demonstrate that you are doing your part to keep customers and yourself safe from COVID-19.
The trick is, you must have a website that is user-friendly enough for people to navigate. They have to be able to find the information that they would seek in your business setting, whether it is the products they need or the services they depend on. So what is the best practices for a good website development?
The Value of Good Web Development
When a customer visits your website, they are not there to waste the day. They are there with the hope that you can provide for their needs during this time when they are physically distancing. Your website has mere seconds to convince them that you are there for them. As a business, you have to understand that online, they are not restricted to your products or services. They have thousands of options. You have to focus on what will make your website best for them and best for their journey while there.
There are several factors to consider when building a user friendly and search engine optimisation website. They include:
- The Speed of Your Website. Does it load quickly enough? Or will the user have to deal with unresponsive web pages?
- The Usability of the Website. Do you have all the information they seek labelled clearly? Can they search for the information quickly?
- The Aesthetics of Your Site. Branding is key.
- The digital face of your business is so important to keep continuity. Bright flashing advertisements or wrong colour choices can make a potential customer click the other way. The website needs to be nice to look at if you want to keep clients happy.
Small Business Trends, reported that 93% of buyers say they focus on visual appearances of a website and 85% claim that the colour often influences their purchasing decisions.
A content strategy is key to the success of a business online future. It flows from your customer’s journey- providing key information for people before and when they visit your website.
Your Contact Information. In a “brick and mortar” setting, people can get a sense of who they are dealing with through physical, face to face contact. They can ask for recommendations or advice from your employees or you. Today, that is not an option. To keep the experience personalised for customers needs, you can still invite them to contact you with questions or concerns. Covid-19 has not slowed phone calls, emails, and other contact options such as chatbot or message window.
Even though people are at home, they still rely on their mobile devices. Can they view your site’s content easily with a mobile device? You can also test how friendly your website for free
If you are unsure of how to build a functional website that is A. aesthetically pleasing and B. provides an enjoyable user experience, whilst C. driving consumer sales, you can ask experts for help. It may be the key to staying ahead during and post this pandemic.
COVID-19 OFFER; For a limited time, get a complimentary social strategy when you bring your business online with us. Find out more now
How Much Do Websites Normally Cost?
A solid website that offers a good user experience is not usually cheap. Packages from many digital marketing companies and/or website agencies can range from $15k up to $100K. If you find someone or a company offering to build you a cheap website, you should know that they are likely inexperienced. This is not good when you depend on it to keep your head above water during these troubled times. In Melbourne, a good average cost for a high-quality website build ranges from $15-$30K. This is a fair price, but it is important to understand that the cost could go up depending on the complexity of the website you need.
The Best Practice for Website Development
When your business website matters most, you should choose a premium website approach and consider consulting with an experienced and proven Digital Marketing company with a key strength in web design. The company will know what it may take for you to get ahead and become relevant. The team should have a methodical process of creating an online experience for your customers and clients. A good website agency can help you with things like:
Accessing the Digital Opportunity for Your Business -Aka Customer Analytics
Customer Journey Mapping
Digital Marketing Strategies
SEO and Google Analytics
Conversion and Marketing Automation
Content Strategy and Creation
Photography and Video
Social Media Strategy
With web design companies like Digital White Space, you will get everything you need to get on the path to digital success, even if you are on a limited budget. Simply contact us to learn more.
Case studies and examples of businesses with great websites:
We have compiled a list of businesses that we have successfully worked with over the years to launch their websites. You can find inspiration and learn a few tips and tricks to plan for your website projects:
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