Think Property & Co.
Melbourne; North, Inner City, South through to Bayside
Start up business
Reviewed the competitors, landscape, defined objectives, customer mapping, defined the value proposition. Developed a strategic marketing & Integrated communications plan. Defined what their unique selling point was and how to best communicate this, really challenging the norm in the industry. The style of creative was paramount to success, which was enhanced by the use and type of media.Focusing heavily on digital, traditional, industry and social media then worked with the directors to roll out and manage long term.
Property Management secondary focus Sales.
Brought life into brand with bright fresh, multiple colour approach, updated logo with tagline. Defined photography style to focusing on bringing brand to life.
Lifestyle shoots focused on seasonally capturing the vibrant colourful lifestyle, local icons & artistic graffiti across suburbs the Think Property & Co serves, complete with relevant industry data, social media, blog posts and feeds.
Website; built with SEO principles,boasting a blog, direct feed from Real Estate portals, secure concierge service for landlords and tenants to access information. The site was developed to be functional, informative and beautiful, highlighting the lifestyle in areas, automated listings from Real estate media/portals through to social media channels.
Craft & develop weekly blog posts & social media articles to harness individual campaigns SEM & SEO.
Dedicated focus creating links and SEO tools as well as ensuring all website content was primed to target SEO objectives; increasing rankings & page positioning from 5 to 2 in 6 months.
Crafted Emails & Newsletters for customers, provided reporting.
Developed all comp slips, letterhead, business cards, electronic signatures & Christmas cards.
Weekly meetings, support to develop materials, content, website edits, ongoing technical support and presenting new tools and materials.