A Picture

Is worth a thousand words

YEAR

2015- 2016

CLIENT

Think Property & Co.

PURPOSE

Content for brand

AREA

North, Inner City, South through to Bayside suburbs of Melbourne

FOCUS

To capture the lifestyles enjoyed by locals in each area, keeping the focus on hidden treasures and artistic graffiti

FEATURED USAGE

Website, Social Media, Linkedin, Facebook, Twitter, Campaigns, Brochures, Flyers, Advertising



Telling a story about why people love their suburbs and why Think Property & Co. is the agent for them. Staying true to the brand, quirky and memorable whilst highlighting a local gem.

Objectives

Setting up new business- needed Photography direction and material for all communications

Approach

Developed a strategic marketing and complimentary photography style.

Creative direction

Focusing on local areas and office surrounds- edgy, funky areas with artistic graffiti. Highlighting the local gems, and lifestyle on offer. The shoots’ captured the different seasons, focusing on the vibrant colourful lifestyle, local icons and artistic graffiti in and around each suburb.

Suburbs

Collingwood, East Melbourne, North Melbourne, Northcote, Abbotsford, Fitzroy, Fitzroy North, Clifton Hill, Carlton, Carlton North, Parkville, South Melbourne, Port Melbourne, South Yarra, Richmond, Prahran, Glen Iris and East Malvern


Good companies will meet needs great companies will create markets.

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