Ashtons Realty

Properties managed with style and purpose

YEAR

2015-2016

CLIENT

Ashtons Realty

PURPOSE

New brand, new business, marketing and digital communications direction

AREA

Melbourne

FOCUS

All communications strategy, design and full brand roll out

USAGE

Website, Social Media, Linkedin, Facebook, Twitter, Stationary, Campaigns, and Advertising


We are going for it, setting up new business, where do we start?

Approach

Reviewed the competitors, landscape, defined objectives, customer mapping, defining what is the value proposition. The style of creative will we use, Media audit. Developed a strategic marketing & Integrated message/creative communications plan then worked with the directors to roll it out.

Proposition

Properties managed with style and purpose.

Focus

Property Management only.

Creative direction

  • Focused on being run by a female- soft and strong, inspired by classic french fleur de les
  • Created logo using pink, silver and black – tagline Propertied Managed with Style and Purpose
  • Photography shoot focused on founder Alex, capturing the fun behind her approach, with beautiful delicate flowers and strong style and design elements. Highlighting the personalised service on offer across the suburbs served

Digital Marketing

Website; built with SEO principles,boasting a  blog, direct feed from Real Estate portals.The site was developed to be functional, informative and beautiful, highlighting the lifestyle in areas, automated listings from Real estate media/portals through to social media channels.

Content Marketing

Craft and develop weekly blog posts, social media articles to harness individual campaigns and SEO.

Social Media

  • Linkedin campaigns – developed profiles, launched campaigns to assist launch of new business – repeatedly followed up with content relevant to target audience –  resulting in new business
  • Facebook campaigns – developed company pages, rich with content and tips for tenants and landlords – drove up new fans, likes and new business
  • Twitter campaigns – developed profiles, publishing relevant content to audience following and building up followers

Direct Mail

Created local area marketing (LAM) materials introducing the Property Management services.

Electronic Direct Mail (EDM’s)

Crafted all Newsletters & customer emails.

Stationary

Developed all comp slips, letterhead, business cards, electronic signatures.

Materials

  • Crafted all folders, brochures for Property Management
  • For lease boards & for sale boards

Marketing and Digital communications support

Providing ongoing marketing support and digital support, providing ongoing technical support and developing new tools and materials.


Ashtons logo_jpeg (1)






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