Meet the team

Our culture

About us

Founded in 2002 by Angela Mellak, Digital White Space has head offices in Melbourne, as well as offices in Sydney and operations globally.  Angela is a Marketing Strategist and passionate entrepreneur with over 20 years of expertise in strategy, digital marketing communications and board experience. Angela has helped brands in Australia and around the globe grow and her work cuts across industry, including real estate, media, mobile app, property, retail, automotive, technology, food and hospitality. She is also the Co-founder of Digital Women’s Network.

Our culture is driven by an appetite to understand consumer behaviour and utilise insights across marketing + digital communications.

We assist to transform business objectives into strategic plans, our core strength is in managing all marketing and digital campaigns through to market in order to grow brands, businesses and sales.

As a team of experts, we can provide  support to existing teams on specific programs and or a full outsourced approach to our client who don’t’ have a marketing team.

Our passion for digital marketing and communications allows us to grow our clients businesses and brands through digital marketing, communications and technology, we can bridge the gap and drive impact. 

Ross

Ross

Chief of Photography
Ross has an eye for Brand, communication and capturing life through his lens, with over 15 years experience as a photographer working with some of Australia's largest retail, fashion and consumer product brands.

Marek

Marek

The Man of Moving Image
Marek has over 20 years experience in design and video production for a wide variety of clients in both corporate and creative organisations in Australia, UK and USA. Marek has worked with a wide variety of Technology focused businesses globally such as; Message Media (SMS provider), Page up (Recruitment software) he places real importance in effective communication and collaboration to achieve the desired outcome. Marek will ensure your next design or video project will match and even exceed your expectations. Marek can be contacted at video@digitalwhitespace.com.au

Adrian

Adrian

Chief Technologist
Adrian has mastered the balance of technology, digital development with Brand and creative design- A unicorn in the world of digital. He leads the team to craft websites, digital tools applications with a unique flair in crafting digital, brand, website code and design with spectacular results. With a Bachelor Degree in computing and Bachelor of Information systems and over 15 years experience, working in roles focused on; front-end and back-end development, website development, design and code, managing media and digital advertising. Adrian works to turn client briefs into technical platforms, websites, applications and campaigns that are focused on driving performance, sales and improved customer experience. Through his career he has worked with some of Australia's biggest Property & Media businesses and assisted a variety of clients across a diverse range of industries such as; Real Estate, Property, Retail, Architects, Design, Food and Hospitality. He Loves to swim, spending at the beach and walking dog Dizzy and participating in charity runs. Adrian can be contacted at unicorn@digitalwhitespace.com.au  

Justin

Justin

Creative Director
With over 20 years experience, Justin is able to deliver creative solutions for brands and clients that capture and engage consumer behaviour. As an experienced and talented Creative Director, Justin simply just "gets the brief" he is results-driven, passionate about design, photography, technology and motivating people through communication.  Justin has the ability to blending smart creative design with purpose, for brands and businesses. His work can be seen amongst some of Australia's largest companies, organisations and government departments. Contact Justin at design@digitalwhitespace.com.au

Angela

Angela

Marketing Strategist & Founder
Angela is the Marketing Strategist and Founder who works with all clients to convert their business objectives into marketing and digital communication strategies. A passionate Entrepreneur with 20+ years Strategy, Digital Marketing Communications and Board experience qualified with masters of marketing and business, digital marketing diploma. Angela has been responsible for growing brands and businesses across the globe and Australia within Real Estate, Media, Property, Retail, Automotive, Technology, Food and Hospitality industries. Angela is passionate about connecting people and technology with brilliant, functional and beautiful design. Her focus is to grow brands and businesses through collaboration and leading the Digital White Space team to support the delivery of all communications. Outside of work Angela loves to travel, walking her dog Ayana, cooking up Moroccan food and entertain at home and as a qualified Yoga teacher she assists community groups and organisations. Angela can be contacted at angela@digitalwhitespace.com.au

Team Digital White Space

The virtual house of Digital White Space extends across the globe and our team of experts include marketing strategists, digital technologists, creative minds, brand storytellers, photographers and savvy graphic designers, SEO and marketing automation specialists. For each project, we bring together the best individuals to collaborate and shape superior digital experiences for our customers.

The virtual house of Digital White Space extends across the globe, Head office Collins St Melbourne

Aaron

Aaron

Photography & Video

Macgyver as we like to call him, Aaron is a qualified engineer turned to Photographer! He has a passion for communications through multimedia with the unique ability to take a brief and overdelivering on the vision.  He is a true tech-head and a jack of all trade (but master of many!) He has worked across most of Australia's largest Retail brands such as Choices Flooring, Dulux, Mitre 10, Connie Simonetti, Hush Puppies,Simone Pérèle, Pacific Brands, Forever New, Ojay, Dotti, Kookai Optics, Bollé Safety, AMP Finacial services brands Colonial First State, Slater & Gordon, Automotive brands BMW Australia, Holden Australia and Renault Australia- just to name a few. You may have seen him most recently in Medibank ads :) A problem solver and Loves to Tinker.

To contact aaron please email macgyver@digitalwhitespace.com.au


Insiya

Insiya

Digital Marketing Manager

Insiya handles various digital channels, her expertise including Social Media, SEO and SEM. She has a natural technical flair, given her background of 6 years in Electronics Engineering. She is passionate to help businesses grow their digital outreach by providing valuable marketing insights. A confident, positive and poised person willing to take initiatives and striving to continuously improve her professional knowledge and competence by collaborating with different individuals and organizations. In her leisure time, she likes reading of course!


Billy

Billy

Chief of SEO & SEM
Billy is our google search king, qualified in marketing and business Billy has been behind some of Australia's leading Technology businesses. Billy has a flair for making the complex simple, he has an intuitive proactive nature and a real talent for understanding how to grow brands, improve website traffic. Billy helps our clients to target the audience a brand or business seeks to deliver a results, driving campaigns into the appropriate channels, platforms and media, Billy assists to drive leads, impact and advertising messages.

Laurence

Laurence

Digital Experience
Laurence is a UI & UX  Transitional Designer with many years experience across the globe,Transitional Designer with many years experience across the globe, from animations through to interactive applications/prototypes and user experience. Passionate about creating a great user experiences that deliver business and user value. Laurence works collaboratively with the team to throughout the process, focusing on a user-centered design in which he understands where the users needs and motivations are. Harnessing research, then observing and understanding human behaviour. Laurence has been behind many of Australian and Europe’s leading and very addictive betting products, alongside many consumer-facing banking websites and mobile chat products, from ANZ, Betfair to Fast Chat. He enjoys exploring the globe through travel. Laurence can be contacted at experience@digitalwhitespace.com.au

Angela

Angela

Marketing Strategist & Founder
Angela is the Marketing Strategist and Founder who works with all clients to convert their business objectives into marketing and digital communication strategies. A passionate Entrepreneur with 20+ years Strategy, Digital Marketing Communications and Board experience qualified with masters of marketing and business, digital marketing diploma. Angela has been responsible for growing brands and businesses across the globe and Australia within Real Estate, Media, Property, Retail, Automotive, Technology, Food and Hospitality industries. Angela is passionate about connecting people and technology with brilliant, functional and beautiful design. Her focus is to grow brands and businesses through collaboration and leading the Digital White Space team to support the delivery of all communications. Outside of work Angela loves to travel, walking her dog Ayana, cooking up Moroccan food and entertain at home and as a qualified Yoga teacher she assists community groups and organisations. Angela can be contacted at angela@digitalwhitespace.com.au

what our clients are saying

  • Alex Ashton
    Alex Ashton
    Angela has been a guiding light when helping me set up my new business. She has been helpful in creating the brand and then ensuring it is represented appropriately in all my marketing strategies.
  • Mira Miyabi
    Mira Miyabi
    I was looking to redesign my salon and Angela and her team with their brilliant skills brought forward the best ideas, delivering freshness and uniqness to my business and brand. I am very pleased with the end result.